Join Our Team
Game Marketing Specialist
Job Description:
As a Game Marketing Specialist, you will be responsible for creating and executing innovative marketing strategies to drive user growth for the mobile games we collaborate with. You will work closely with the advertising operations team to analyze campaign performance and optimize marketing activities based on data-driven insights.
Key Responsibilities:
Develop and execute marketing
campaigns to drive user growth and
brand awareness for mobile games.
Analyze market data to optimize
advertising strategies for higher
conversion rates and user retention.
Collaborate with
cross-functional teams (such as
product, design, and advertising) to
ensure seamless campaign execution.
Track and report on the
effectiveness of marketing efforts,
providing data-driven suggestions
for improvements.
Assist in the creation of
marketing materials and creative
content to ensure brand consistency.
Conduct market research to stay
up to date with industry trends and
competitor activities.
Job Requirements:
At least 1-2 years of experience in
mobile game marketing or a related
field.
Familiarity with mobile
advertising platforms such as Google
Ads, Facebook Ads, App Store Ads,
etc.
Strong data analysis and
reporting skills, with the ability
to make decisions based on data.
Excellent project management
skills, capable of handling multiple
projects efficiently.
Strong communication and
teamwork skills.
Passion for the gaming industry,
with a solid understanding of mobile
game user behavior and trends.
Ad Operations Coordinator
Job Description:
As an Ad Operations Coordinator, you will manage and optimize advertising campaigns to ensure they meet performance goals. You will handle daily operations in advertising systems and ensure smooth execution and continuous optimization of ad performance.
Key Responsibilities:
Manage and optimize various ad
campaigns, including native ads,
banner ads, and interstitial ads.
Work with clients and sales
teams to develop advertising
strategies and ensure ad content
accuracy.
Track and analyze ad campaign
data, adjusting strategies based on
performance metrics.
Coordinate with advertising
platforms to ensure stable and
smooth ad operations.
Troubleshoot and resolve any
technical issues related to ad
delivery.
Provide regular reports on
campaign performance and suggest
improvements.
Job Requirements:
At least 1 year of experience in ad
operations or a related field, with
knowledge of common advertising
platforms.
Familiarity with ad systems and
data analysis tools, with the
ability to optimize campaigns based
on data.
Strong communication and
coordination skills, capable of
working with multiple teams.
Problem-solving skills, with the
ability to address technical issues
related to ad delivery.
Knowledge of SEO and user
behavior analysis, with experience
in optimization being a plus.
Ability to manage multiple tasks
in a fast-paced environment with
attention to detail.