Join Our Team
Game Marketing Specialist
Job Description:
As a Game Marketing Specialist, you will be responsible for creating and executing innovative marketing strategies to drive user growth for the mobile games we collaborate with. You will work closely with the advertising operations team to analyze campaign performance and optimize marketing activities based on data-driven insights.
Key Responsibilities:
Develop and execute marketing campaigns to drive user growth and brand awareness for mobile games.
Analyze market data to optimize advertising strategies for higher conversion rates and user retention.
Collaborate with cross-functional teams (such as product, design, and advertising) to ensure seamless campaign execution.
Track and report on the effectiveness of marketing efforts, providing data-driven suggestions for improvements.
Assist in the creation of marketing materials and creative content to ensure brand consistency.
Conduct market research to stay up to date with industry trends and competitor activities.
Job Requirements:
At least 1-2 years of experience in mobile game marketing or a related field.
Familiarity with mobile advertising platforms such as Google Ads, Facebook Ads, App Store Ads, etc.
Strong data analysis and reporting skills, with the ability to make decisions based on data.
Excellent project management skills, capable of handling multiple projects efficiently.
Strong communication and teamwork skills.
Passion for the gaming industry, with a solid understanding of mobile game user behavior and trends.
Ad Operations Coordinator
Job Description:
As an Ad Operations Coordinator, you will manage and optimize advertising campaigns to ensure they meet performance goals. You will handle daily operations in advertising systems and ensure smooth execution and continuous optimization of ad performance.
Key Responsibilities:
Manage and optimize various ad campaigns, including native ads, banner ads, and interstitial ads.
Work with clients and sales teams to develop advertising strategies and ensure ad content accuracy.
Track and analyze ad campaign data, adjusting strategies based on performance metrics.
Coordinate with advertising platforms to ensure stable and smooth ad operations.
Troubleshoot and resolve any technical issues related to ad delivery.
Provide regular reports on campaign performance and suggest improvements.
Job Requirements:
At least 1 year of experience in ad operations or a related field, with knowledge of common advertising platforms.
Familiarity with ad systems and data analysis tools, with the ability to optimize campaigns based on data.
Strong communication and coordination skills, capable of working with multiple teams.
Problem-solving skills, with the ability to address technical issues related to ad delivery.
Knowledge of SEO and user behavior analysis, with experience in optimization being a plus.
Ability to manage multiple tasks in a fast-paced environment with attention to detail.